The Presentation of Jocelin in Chapter One Essay -- Dean Jocelin Willi

The Presentation of Jocelin in Chapter One Dean Jocelin is a priest at St Mary’s Cathedral in Salisbury. He has a vision that God has chosen him to erect a great spire on his cathedral. During Chapter 1 we see many different qualities of Jocelin. The first account we meet of him is a visual picture of a laughing man; this represents a joyful, exhilarant person. It shows that this is the beginning of his vision and everything is taking place before him. In the second sentence our view shifts and we see what he sees, the sunlight exploding through the glass, lifting up the images of Abraham, Isaac and God. Our sense of seeing through his eyes is strengthened with ‘additional spokes and wheel’. Each time the sunlight appears inside the cathedral Jocelin recreates his vision, and it reinforces the rightness of what he is doing. There is a various repetition of Jocelin ‘laughing chin up’, this begins to sound a little insane, however ‘chin up’ shows he is a very confident and proud man who thinks he has all authority over everybody else. He also thinks that St Mary’s Cathedral belongs to him, as he uses the repetition of ‘my’ this would signify, that it is his territory. ‘My place, my house, my people.’ The cathedral and the spire becomes an obsession to Jocelin as he describes it as a living, breathing building. He describes the building like a man lying on his back. ‘The nave was his legs placed together, the transepts on either side were his arms outspread. The choir was his body; and the Lady Chapel where now the services would be held, was in his head.’ He describes the spire as ‘the crown and the majesty.’ The great one of all! Jocelin seems to be a very religious man because when he enters the ... ...erson who Jocelin has great affection for is his ‘daughter in God’, Goody Pangall. Jocelin thinks that she ‘is entirely women’ and she is the one topic of conversation that he discusses with interest with Pangall. For example when Pangall is worried about the builders, the first question Jocelin asks is, ‘Is your good wife? Do they work too near her?’ and Pangall reply’s no, ‘Do they treat her as some men will treat women in the street? Call after her? Speak lewdly?’ In conclusion to this essay, Jocelin has become obsess ional over the spire because he has forgotten that the vision is from God and when he thanks God, it shows he is grateful that god has given this vision to him however it is not for Jocelin, it is for God. Jocelin also does not listen to anybody else’s comments. All he cares about is himself and how he looks rather than the cathedral.

Strategic Position Review of Michael Hill Jewelers in New Zealand

Michael Hill Jewellers (MHJ) is one of the most recognizable names in the New Zealand retail jewellery industry. In 1979, Michael Hill opened his first store in Whangerei. Until then, jewellery stores had been run primarily by craftsmen jewellers. Michael Hill changed this with the philosophy â€Å"to make jewellery buying less intimidating and more accessible to the public.† In order for any company to succeed, it has to take a look at the environment in which it operates. This is why an external environmental analysis is so important. This involves a continuous process of scanning, monitoring, forecasting, and assessing the external environment. Doing so will illuminate any opportunities to be exploited or threats to minimize. The first step in the analysis is environmental scanning which is identifies any trends or changes which are occurring or have recently occurred in the environment. Once identified, the company can then strategise and react in order to exploit the phen omenon. Three useful tools in an environmental analysis are a PESTEL analysis, Porter’s Five Forces, and Strategic Grouping. Utilising these tools, an environmental scan of the jewellery industry will be performed. PESTEL AnalysisPoliticalMany of the raw materials for the jewellery industry can originate in countries that have political instability. Of the top five diamond producing countries, Canada is the most politically stable, with minimal probability of any mining disruption due to war. The other four are a different situation. Russia is still in a state of internal turmoil regarding Chechnya and other breakaway nations, while Botswana, Angola and Congo are all in a constant risk of war both from within and from neighbouring war-torn countries. A war in any of the above countries would cause a considerable loss in production and have a significant impact on the jewellery industry worldwide.EconomicThe entire jewellery industry relies on commodities such as gold, platinu m and silver in order to manufacture their product. This can create a problem as the prices of commodities can fluctuate drastically. For example, from 1982 to 2005 gold prices remained relatively stable. From 2005 to 2011 it nearly quadrupled in value. This price increase for the raw material will  be passed on to the consumer causing a price increase in the end product. Conversely, if the price of the commodity drops it would be expected that the price of the finished product would reflect this.SocialIn recent years, it has become more important to consumers to purchase products that have been produced ethically. In the jewellery industry, one of the most prominent ethical issues is the use of blood or conflict diamonds. These diamonds are mined and sold by African rebel forces in order to finance their wars in Angola and Sierra Leone. There has been a certification system instituted that lets the consumer know the origin of the diamond that they are looking at purchasing. Consu mers can now ask the jeweller to see the certificate of origin for their diamond. Jewellers must now be aware of this and ensure that they buy only ethically obtained diamonds in order to fulfil this request.TechnologicalThe internet allows consumers to select and purchase any piece of jewellery they desire online. A large number of jewellers have online stores or use websites such as amazon.com and ebay.com to reach their customers. It is important for the jewellers to recognise that their clientele are no longer limited geographically and can easily find and in some cases import items that may not be readily available in that region.EnvironmentalBusinesses are starting to become more aware of the impact that their own production processes have on the environment and are looking for ways to reduce this. The gold mined to produce jewellery is not always extracted with the most environmentally sound methods. Up to 15% of the world’s gold is produced using artisanal and small s cale gold mining, the single largest demand sector for mercury. Virtually all of this mercury is dumped directly back into the environment causing havoc on the surrounding ecosystems. The jewellery industry needs to ensure that they purchase raw materials from only environmentally sustainable mining companies.Legal Due to the size of some of the companies in the jewellery industry along with the large sums of money and power that accompanies it, there are strict  antitrust laws in place. The Responsible Jewellery Council is an international organisation set up to oversee and protect the jewellery industry from various practices. This council has set up antitrust policies in order to protect its members. Industry Environment Analysis – Porter’s Five ForcesPorter’s Five Forces model is used to evaluate the degree of rivalry between competitors in a given industry through assessing the four forces that lead to this outcome. These forces are the threat of new entr ants, the bargaining power of suppliers, the bargaining power of buyers, and the threat of substitute products.Threat of New EntrantsIs the ease in which a new company can start into the retail jewellery industry. It is not difficult to start a jewellery store as the only requirements are start up capital and a premises. There are many small sole trader jewellery shops in New Zealand to attest to this. Therefore, the threat of new entrants is: HIGH Bargaining Power of SuppliersIs the control that suppliers have over the pricing and distribution of their products across the jewellery industry. Once the wholesalers have sold their products to the retailers, the retailers can sell for any price they deem appropriate. There are many wholesalers in the industry, many based in Asia, giving the retailer alternative suppliers if the price is not right. Therefore the bargaining power of suppliers is: LOW Bargaining Power of BuyersIs the power belonging to the customer to choose to shop at a store. As there are many jewellery stores to choose from, many of which seem to have sales on every week, the customer can decide not only to shop elsewhere, but even try to haggle for a discount. Therefore the bargaining power of buyers is: HIGHThreat of SubstitutesIs the probability that a consumer will purchase something else. Since jewellery is a luxury item and not a necessity, consumers will choose to spend their income on many thing before jewellery even makes the list. Not only do necessities come first, but other luxury items may be higher on the list of things to purchase like golf clubs or bicycles. Therefore the threat of substitutes is: HIGH Degree of RivalryIs the level of competition within the industry. Even though only three out of the four forces were identified as high, the retail jewellery industry is still extremely competitive. The one anomaly was the power of suppliers and the only reason that was low is because the suppliers operate in such a competitive stat e as well, giving more bargaining power to their customers, the retailers. Therefore the degree of rivalry is: HIGH Strategic GroupingA competitor analysis compares a company against each direct competitor. It relies on four key areas for comparison. These are future objectives, current strategy, assumptions, and capabilities. By looking at these concepts a response can be formulated and the company can create a strategy. The closest competitor of Michael Hill is Pascoes. They have similar strategy with pricing and target market. Walker and Hall aims at a higher level with more designer items and craftsmen in store. Partridge Jewellers is a contrast to Michael Hill with only the best brands and handmade jewellery in their stores in only four select high end shopping districts in New Zealand.ConclusionThrough a PESTEL analysis, an industry environmental analysis and a strategic grouping map, the retail jewellery industry can be evaluated. The PESTEL analysis showed various trends tha t may have an effect on the industry while the industry environmental analysis showed that the competitive rivalry in the industry is quite high. The strategic grouping map illustrated that the company itself shares a target market with few other large companies but does not display the hundreds of other smaller independent firms that offer similar services.What has been learned in this assessment is that Michael Hill has cornered the jewellery retailing industry in New Zealand and has bucked the financial trend by being one of the companies on the NZX to make large gains during the recession. Through low prices, Friedman Group staff training, and a good understanding of their industry environment, they have  become one of the leading retailers in New Zealand.

The Lost Symbol Chapter 37-39

CHAPTER 37 Mal'akh had seen some eerie spaces in his life, but few rivaled the unearthly world of Pod 3. Wet Pod. The massive room looked as if a mad scientist had taken over a Walmart and packed every aisle and shelf with specimen jars of all shapes and sizes. Lit like a photographic darkroom, the space was bathed in a reddish haze of â€Å"safelight† that emanated from beneath the shelves, filtering upward and illuminating the ethanol-filled containers. The clinical smell of preservative chemicals was nauseating. â€Å"This pod houses over twenty thousand species,† the chubby girl was saying. â€Å"Fish, rodents, mammals, reptiles.† â€Å"All dead, I hope?† Mal'akh asked, making a show of sounding nervous. The girl laughed. â€Å"Yes, yes. All very much dead. I'll admit, I didn't dare come in for at least six months after I started work.† Mal'akh could understand why. Everywhere he looked there were specimen jars of dead life- forms–salamanders, jellyfish, rats, bugs, birds, and other things he could not begin to identify. As if this collection were not unsettling enough on its own, the hazy red safelights that protected these photosensitive specimens from long-term light exposure gave the visitor the feeling he was standing inside a giant aquarium, where lifeless creatures were somehow congregating to watch from the shadows. â€Å"That's a coelacanth,† the girl said, pointing to a big Plexiglas container that held the ugliest fish Mal'akh had ever seen. â€Å"They were thought to be extinct with the dinosaurs, but this was caught off Africa a few years back and donated to the Smithsonian.† Lucky you, Mal'akh thought, barely listening. He was busy scanning the walls for security cameras. He saw only one–trained on the entry door–not surprising, considering that entrance was probably the only way in. â€Å"And here is what you wanted to see . . .† she said, leading him to the giant tank he had seen from the window. â€Å"Our longest specimen.† She swept her arm out over the vile creature like a game-show host displaying a new car. â€Å"Architeuthis.† The squid tank looked like a series of glass phone booths had been laid on their sides and fused end to end. Within the long, clear Plexiglas coffin hovered a sickeningly pale and amorphous shape. Mal'akh gazed down at the bulbous, saclike head and its basketball-size eyes. â€Å"Almost makes your coelacanth look handsome,† he said. â€Å"Wait till you see her lit.† Trish flipped back the long lid of the tank. Ethanol fumes wafted out as she reached down into the tank and flipped a switch just above the liquid line. A string of fluorescent lights flickered to life along the entire base of the tank. Architeuthis was now shining in all her glory–a colossal head attached to a slithery mass of decaying tentacles and razor-sharp suckers. She began talking about how Architeuthis could beat a sperm whale in a fight. Mal'akh heard only empty prattling. The time had come. Trish Dunne always felt a bit uneasy in Pod 3, but the chill that had just run through her felt different. Visceral. Primal. She tried to ignore it, but it grew quickly now, clawing deeply at her. Although Trish could not seem to place the source of her anxiety, her gut was clearly telling her it was time to leave. â€Å"Anyhow, that's the squid,† she said, reaching into the tank and turning off the display light. â€Å"We should probably get back to Katherine's–â€Å" A broad palm clamped hard over her mouth, yanking her head back. Instantly, a powerful arm was wrapped around her torso, pinning her against a rock-hard chest. For a split second, Trish went numb with shock. Then came the terror. The man groped across her chest, grabbing her key card and yanking down hard. The cord burned the back of her neck before snapping. The key card fell on the floor at their feet. She fought, trying to twist away, but she was no match for the man's size and strength. She tried to scream, but his hand remained tightly across her mouth. He leaned down and placed his mouth next to her ear, whispering, â€Å"When I take my hand off your mouth, you will not scream, is that clear?† She nodded vigorously, her lungs burning for air. I can't breathe! The man removed his hand from her mouth, and Trish gasped, inhaling deeply. â€Å"Let me go!† she demanded, breathless. â€Å"What the hell are you doing?† â€Å"Tell me your PIN number,† the man said. Trish felt totally at a loss. Katherine! Help! Who is this man?! â€Å"Security can see you!† she said, knowing full well they were out of range of the cameras. And nobody is watching anyway. â€Å"Your PIN number,† the man repeated. â€Å"The one that matches your key card.† An icy fear churned in her gut, and Trish spun violently, wriggling an arm free and twisting around, clawing at the man's eyes. Her fingers hit flesh and raked down one cheek. Four dark gashes opened on his flesh where she scratched him. Then she realized the dark stripes on his flesh were not blood. The man was wearing makeup, which she had just scratched off, revealing dark tattoos hidden underneath. Who is this monster?! With seemingly superhuman strength, the man spun her around and hoisted her up, pushing her out over the open squid tank, her face now over the ethanol. The fumes burned her nostrils. â€Å"What is your PIN number?† he repeated. Her eyes burned, and she could see the pale flesh of the squid submerged beneath her face. â€Å"Tell me,† he said, pushing her face closer to the surface. â€Å"What is it?† Her throat was burning now. â€Å"Zero-eight-zero-four!† she blurted, barely able to breathe. â€Å"Let me go! Zero-eight-zero-four!† â€Å"If you're lying,† he said, pushing down farther, her hair in the ethanol now. â€Å"I'm not lying!† she said, coughing. â€Å"August 4! It's my birthday!† â€Å"Thank you, Trish.† His powerful hands clasped her head tighter, and a crushing force rammed her downward, plunging her face into the tank. Searing pain burned her eyes. The man pressed down harder, driving her whole head under the ethanol. Trish felt her face pressing into the fleshy head of the squid. Summoning all of her strength, she bucked violently, arching backward, trying to pull her head out of the tank. But the powerful hands did not budge. I have to breathe! She remained submerged, straining not to open her eyes or mouth. Her lungs burned as she fought the powerful urge to breathe in. No! Don't! But Trish's inhalation reflex finally took over. Her mouth flew open, and her lungs expanded violently, attempting to suck in the oxygen that her body craved. In a searing rush, a wave of ethanol poured into her mouth. As the chemicals gushed down her throat into her lungs, Trish felt a pain like nothing she had ever imagined possible. Mercifully, it lasted only a few seconds before her world went black. Mal'akh stood beside the tank, catching his breath and surveying the damage. The lifeless woman lay slumped over the rim of the tank, her face still submerged in ethanol. Seeing her there, Mal'akh flashed on the only other woman he had ever killed. Isabel Solomon. Long ago. Another life. Mal'akh gazed down now at the woman's flaccid corpse. He grabbed her ample hips and lifted with his legs, hoisting her up, pushing forward, until she began to slide over the rim of the squid tank. Trish Dunne slithered headfirst down into the ethanol. The rest of her body followed, sloshing down. Gradually, the ripples subsided, leaving the woman hovering limp over the huge sea creature. As her clothing got heavier, she began to sink, slipping into the darkness. Bit by bit, Trish Dunne's body settled on top of the great beast. Mal'akh wiped his hands and replaced the Plexiglas lid, sealing the tank. Wet Pod has a new specimen. He retrieved Trish's key card from the floor and slipped it in his pocket: 0804. When Mal'akh had first seen Trish in the lobby, he'd seen a liability. Then he'd realized her key card and password were his insurance. If Katherine's data-storage room was as secure as Peter had implied, then Mal'akh was anticipating some challenges persuading Katherine to unlock it for him. I now have my own set of keys. He was pleased to know he would no longer have to waste time bending Katherine to his will. As Mal'akh stood up straight, he saw his own reflection in the window and could tell his makeup was badly mangled. It didn't matter anymore. By the time Katherine put it all together, it would be too late. CHAPTER 38 â€Å"This room is Masonic?† Sato demanded, turning from the skull and staring at Langdon in the darkness. Langdon nodded calmly. â€Å"It's called a Chamber of Reflection. These rooms are designed as cold, austere places in which a Mason can reflect on his own mortality. By meditating on the inevitability of death, a Mason gains a valuable perspective on the fleeting nature of life.† Sato looked around the eerie space, apparently not convinced. â€Å"This is some kind of meditation room?† â€Å"Essentially, yes. These chambers always incorporate the same symbols–skull and crossed bones, scythe, hourglass, sulfur, salt, blank paper, a candle, et cetera. The symbols of death inspire Masons to ponder how better to lead their lives while on this earth.† â€Å"It looks like a death shrine,† Anderson said. That's kind of the point. â€Å"Most of my symbology students have the same reaction at first.† Langdon often assigned them Symbols of Freemasonry by Beresniak, which contained beautiful photos of Chambers of Reflection. â€Å"And your students,† Sato demanded, â€Å"don't find it unnerving that Masons meditate with skulls and scythes?† â€Å"No more unnerving than Christians praying at the feet of a man nailed to a cross, or Hindus chanting in front of a four-armed elephant named Ganesh. Misunderstanding a culture's symbols is a common root of prejudice.† Sato turned away, apparently in no mood for a lecture. She moved toward the table of artifacts. Anderson tried to light her way with the flashlight, but the beam was beginning to dim. He tapped the heel of the light and coaxed it to burn a little brighter. As the threesome moved deeper into the narrow space, the pungent tang of sulfur filled Langdon's nostrils. The subbasement was damp, and the humidity in the air was activating the sulfur in the bowl. Sato arrived at the table and stared down at the skull and accompanying objects. Anderson joined her, doing his best to light the desk with the weakening beam of his flashlight. Sato examined everything on the table and then placed her hands on her hips, sighing. â€Å"What is all this junk?† The artifacts in this room, Langdon knew, were carefully selected and arranged. â€Å"Symbols of transformation,† he told her, feeling confined as he inched forward and joined them at the table. â€Å"The skull, or caput mortuum, represents man's final transformation through decay; it's a reminder that we all shed our mortal flesh one day. The sulfur and salt are alchemical catalysts that facilitate transformation. The hourglass represents the transformational power of time.† He motioned to the unlit candle. â€Å"And this candle represents the formative primordial fire and the awakening of man from his ignorant slumber–transformation through illumination.† â€Å"And . . . that?† Sato asked, pointing into the corner. Anderson swung his dimming flashlight beam to the giant scythe that leaned against the back wall. â€Å"Not a death symbol, as most assume,† Langdon said. â€Å"The scythe is actually a symbol of the transformative nourishment of nature–the reaping of nature's gifts.† Sato and Anderson fell silent, apparently trying to process their bizarre surroundings. Langdon wanted nothing more than to get out of the place. â€Å"I realize this room may seem unusual,† he told them, â€Å"but there's nothing to see here; it's really quite normal. A lot of Masonic lodges have chambers exactly like this one.† â€Å"But this is not a Masonic lodge!†Anderson declared. â€Å"It's the U.S. Capitol, and I'd like to know what the hell this room is doing in my building.† â€Å"Sometimes Masons set aside rooms like this in their offices or private homes as meditation spaces. It is not uncommon.† Langdon knew a heart surgeon in Boston who had converted a closet in his office into a Masonic Chamber of Reflection so he could ponder mortality before going into surgery. Sato looked troubled. â€Å"You're saying Peter Solomon comes down here to reflect on death?† â€Å"I really don't know,† Langdon said sincerely. â€Å"Maybe he created it as a sanctuary for his Masonic brothers who work in the building, giving them a spiritual sanctuary away from the chaos of the material world . . . a place for a powerful lawmaker to reflect before making decisions that affect his fellow man.† â€Å"Lovely sentiment,† Sato said, her tone sarcastic, â€Å"but I have a feeling Americans might have a problem with their leaders praying in closets with scythes and skulls.† Well, they shouldn't, Langdon thought, imagining how different a world it might be if more leaders took time to ponder the finality of death before racing off to war. Sato pursed her lips and carefully surveyed all four corners of the candle lit chamber. â€Å"There must be something in here besides human bones and bowls of chemicals, Professor. Someone transported you all the way from your home in Cambridge to be in this precise room.† Langdon clutched his daybag to his side, still unable to imagine how the package he carried might relate to this chamber. â€Å"Ma'am, I'm sorry, but I don't see anything out of the ordinary here.† Langdon hoped that now at last they could get to the business of trying to find Peter. Anderson's light flickered again, and Sato spun on him, her temper starting to show. â€Å"For Christ's sake, is it too much to ask?† She plunged her hand into her pocket and yanked out a cigarette lighter. Striking her thumb on the flint, she held out the flame and lit the desk's lone candle. The wick sputtered and then caught, spreading a ghostly luminescence throughout the constricted space. Long shadows raked the stone walls. As the flame grew brighter, an unexpected sight materialized before them. â€Å"Look!† Anderson said, pointing. In the candlelight, they could now see a faded patch of graffiti–seven capital letters scrawled across the rear wall. VITRIOL â€Å"An odd choice of word,† Sato said as the candlelight cast a frightening skull-shaped silhouette across the letters. â€Å"Actually, it's an acronym,† Langdon said. â€Å"It's written on the rear wall of most chambers like this as a shorthand for the Masonic meditative mantra: Visita interiora terrae, rectificando invenies occultum lapidem.† Sato eyed him, looking almost impressed. â€Å"Meaning?† â€Å"Visit the interior of the earth, and by rectifying, you will find the hidden stone.† Sato's gaze sharpened. â€Å"Does the hidden stone have any connection to a hidden pyramid?† Langdon shrugged, not wanting to encourage the comparison. â€Å"Those who enjoy fantasizing about hidden pyramids in Washington would tell you that occultum lapidem refers to the stone pyramid, yes. Others will tell you it's a reference to the Philosopher's Stone–a substance alchemists believed could bring them everlasting life or turn lead into gold. Others claim it's a reference to the Holy of Holies, a hidden stone chamber at the core of the Great Temple. Some say it's a Christian reference to the hidden teachings of Saint Peter–the Rock. Every esoteric tradition interprets `the stone' in its own way, but invariably the occultum lapidem is a source of power and enlightenment.† Anderson cleared his throat. â€Å"Is it possible Solomon lied to this guy? Maybe he told him there was something down here . . . and there really isn't.† Langdon was having similar thoughts. Without warning, the candle flame flickered, as if caught by a draft. It dimmed for a moment and then recovered, burning brightly again. â€Å"That's odd,† Anderson said. â€Å"I hope no one closed the door upstairs.† He strode out of the chamber into the darkness of the hallway. â€Å"Hello?† Langdon barely noticed him leave. His gaze had been drawn suddenly to the rear wall. What just happened? â€Å"Did you see that?† Sato asked, also staring with alarm at the wall. Langdon nodded, his pulse quickening. What did I just see? A moment earlier, the rear wall seemed to have shimmered, as if a ripple of energy had passed through it. Anderson now strode back into the room. â€Å"No one's out there.† As he entered, the wall shimmered again. â€Å"Holy shit!† he exclaimed, jumping back. All three stood mute for a long moment, staring in unison at the back wall. Langdon felt another chill run through him as he realized what they were seeing. He reached out tentatively, until his fingertips touched the rear surface of the chamber. â€Å"It's not a wall,† he said. Anderson and Sato stepped closer, peering intently. â€Å"It's a canvas,† Langdon said. â€Å"But it billowed,† Sato said quickly. Yes, in a very strange way. Langdon examined the surface more closely. The sheen on the canvas had refracted the candlelight in a startling manner because the canvas had just billowed away from the room . . . fluttering backward through the plane of the rear wall. Langdon extended his outstretched fingers very gently, pressing the canvas backward. Startled, he yanked his hand back. There's an opening! â€Å"Pull it aside,† Sato ordered. Langdon's heart pounded wildly now. He reached up and clutched the edge of the canvas banner, slowly pulling the fabric to one side. He stared in disbelief at what lay hidden behind it. My God. Sato and Anderson stood in stunned silence as they looked through the opening in the rear wall. Finally, Sato spoke. â€Å"It appears we've just found our pyramid.† CHAPTER 39 Robert Langdon stared at the opening in the rear wall of the chamber. Hidden behind the canvas banner, a perfectly square hole had been hollowed out of the wall. The opening, about three feet across, appeared to have been created by removing a series of bricks. For a moment, in the darkness, Langdon thought the hole was a window to a room beyond. Now he saw it was not. The opening extended only a few feet into the wall before terminating. Like a rough-hewn cubbyhole, the recessed niche reminded Langdon of a museum alcove designed to hold a statuette. Fittingly, this niche displayed one small object. About nine inches tall, it was a piece of carved, solid granite. The surface was elegant and smooth with four polished sides that shone in the candlelight. Langdon could not fathom what it was doing here. A stone pyramid? â€Å"From your look of surprise,† Sato said, sounding self-satisfied, â€Å"I take it this object is not typical within a Chamber of Reflection?† Langdon shook his head. â€Å"Then perhaps you would like to reassess your previous claims regarding the legend of a Masonic Pyramid hidden in Washington?† Her tone now was almost smug. â€Å"Director,† Langdon replied instantly, â€Å"this little pyramid is not the Masonic Pyramid.† â€Å"So it is merely coincidence that we found a pyramid hidden at the heart of the U.S. Capitol in a secret chamber belonging to a Masonic leader?† Langdon rubbed his eyes and tried to think clearly. â€Å"Ma'am, this pyramid doesn't resemble the myth in any way. The Masonic Pyramid is described as enormous, with a tip forged of solid gold.† Moreover, Langdon knew, this little pyramid–with its flat top–was not even a true pyramid. Without its tip, this was another symbol entirely. Known as an Unfinished Pyramid, it was a symbolic reminder that man's ascent to his full human potential was always a work in progress. Though few realized it, this symbol was the most widely published symbol on earth. Over twenty billion in print. Adorning every one-dollar bill in circulation, the Unfinished Pyramid waited patiently for its shining capstone, which hovered above it as a reminder of America's yet- unfulfilled destiny and the work yet to be done, both as a country and as individuals. â€Å"Lift it down,† Sato said to Anderson, motioning to the pyramid. â€Å"I want a closer look.† She began making room on the desk by shoving the skull and crossed bones to one side with no reverence whatsoever. Langdon was starting to feel like they were common grave robbers, desecrating a personal shrine. Anderson maneuvered past Langdon, reached into the niche, and clamped his large palms on either side of the pyramid. Then, barely able to lift at this awkward angle, he slid the pyramid toward him and lowered it with a hard thud onto the wooden desk. He stepped back to give Sato room. The director repositioned the candle close to the pyramid and studied its polished surface. Slowly, she ran her tiny fingers over it, examining every inch of the flat top, and then the sides. She wrapped her hands around to feel the back, then frowned in apparent disappointment. â€Å"Professor, earlier you said the Masonic Pyramid was constructed to protect secret information.† â€Å"That's the legend, yes.† â€Å"So, hypothetically speaking, if Peter's captor believed this was the Masonic Pyramid, he would believe it contained powerful information.† Langdon nodded, exasperated. â€Å"Yes, although even if he found this information, he probably would not be able to read it. According to legend, the contents of the pyramid are encoded, making them indecipherable . . . except to the most worthy.† â€Å"I beg your pardon?† Despite Langdon's growing impatience, he replied with an even tone. â€Å"Mythological treasures are always protected by tests of worthiness. As you may recall, in the legend of the Sword in the Stone, the stone refuses to give up the sword except to Arthur, who was spiritually prepared to wield the sword's awesome power. The Masonic Pyramid is based on the same idea. In this case, the information is the treasure, and it is said to be written in an encoded language–a mystical tongue of lost words–legible only to the worthy.† A faint smile crossed Sato's lips. â€Å"That may explain why you were summoned here tonight.† â€Å"I'm sorry?† Calmly, Sato rotated the pyramid in place, turning it a full 180 degrees. The pyramid's fourth side now shone in the candlelight. Robert Langdon stared at it with surprise. â€Å"It appears,† Sato said, â€Å"that someone believes you're worthy.†

Learning Team Internal and External Factors Paper Essay

Amongst today’s societies The McDonalds Corporations is considered one of many; that has successfully in so many ways used a combination of various marketing strategies and skills to become a globally known successful origination. McDonalds a global business in most countries around the world can also face a lot of challenges and issues. The McDonalds Corporations has learned and brought about changes according to the needs of its consumers per hour and should always remain flexible to changes within the environment that deals with current customer trends, government and or legal restrictions, and the development of technology. The McDonalds Corporations technology structural and also its financial assets of the company are perfect marketing positions. McDonalds without a doubt is completely abundant with many aspects in structure, finance and of course technology. To help, identify and implement majority of these assets within the proper directions towards the improvement of the corporations would be all that is needed. The McDonalds Corporations overall is producing their main product, creating items within their own kitchen, and cooking on their own grills. This means the use of equipment, certain control devices, the regulation of temperature, the business point-of sales system, inventory process, financial and communication information are all linked into different technology that impacts the corporation. Now with public awareness of technology and cultures more people are starting to become a little more health conscious, and have access to finding out about certain quality ingredients, and knowing the lack of minerals that may have an overall negative impact on what all fast foods have done to those who consume them. Along with maximizing knowledge on internal and external factors this will have a large impact on the four major function of management within a corporation. The McDonalds Corporations has goals that are reflected in its mission statement to become for some customers a favorite place to eat. There are several internal and external factor’s McDonald’s faces in the decision they made to go Global. External f actors  for the decision to go Global include the following. 1.)The growing heath trends of consumers 2.)The ability to expand into new markets such as India and China 3.)The diversification and purchase of other fast food restaurants 4.)The global growth of the fast food industry 5.)Worldwide deregulation (Salem, Abdullah, 2009) These external factors impacted the four functions of management for McDonald’s managers, by forcing management to adjust the planning function and information to include a mission that was based on a global demand and competition. The organizing function of management with in McDonalds was also affected by the decision to go global. Management now has to organize information, people, and financial resources crossed countries and cultures to achieve one common goal. The function a leading for a management changed also. Now, styles and type of leading and motiving had to be localized and customized around the culture rather than one specialized way of doing things. Controlling or measuring achievements in with in the global industry also changed as franchisees are now faced with measuring success based on others in different markets. Internal factors also played a part in McDonald’s decision to go global and those factors have also affected the four functions of manageme nt for their managers. Some internal factors include: 1.)The desire for a strong brand name, image, and reputation 2.)A large market share 3.)The desire for a global presence 4.)A stronger financial performance and position 5.)Introduction of new products 6.)Customer focus (Salem, Abdullah, 2009) These internal factors also had an effect on the planning, organizing, leading, and controlling functions of management within McDonald’s. Competing in a Global market makes managers think, act, gather and process information on a larger scale to achieve a goal. Diversity The evolution of McDonald’s Corporation toward diversity as a business objective began in the late 1970’s, when the corporation officially  established an Affirmative Action Department, which today is known as the Diversity Initiative Department (Anonymous, 2005). Numerous factors can affect the four major functions of management; this section will focus on how diversity can affect planning, organizing, leading and controlling within the McDonalds Corporation. Diversity in the workplace is more than a person’s race or ethnic background it also includes personality, gender, education, position in the organization, etc. The major obstacle for McDonald’s management continues to be age, gender, ethnic background and education. Diversity management involves a three-stage process: (Tetteh, 2014) †¢Identification Stage †¢Implementation Stage †¢Maintenance Stage McDonald’s management must identify where the diversity mixture is and decided on the appropriate action to ensure workplace harmony and productivity. This will be accomplished through proper training and communication with all employees. Learning to effectively communicate with the various groups within each location will be very important to the success of the team within each restaurant. Implementing effective processes that ensure each diverse group is accommodated is crucial to the process. McDonalds as a corporation does a great job helping and engaging their management and employee’s to ensure proper implementation by offering education and career development seminars, various gender based seminars, second language courses etc. Maintain and improving these processes will ensure that McDonald’s stays current and relevant to the groups each manager has identified within their department. McDonald’s continually re-evaluates its initiatives to ensure they are in line with their business and current employee base. McDonalds ensures diversity is properly managed within their organization by including diversity in the business planning process. This allows the company and its managers to treat diversity as an initiative rather than a program; it’s naturally incorporated into the business plan (Anonymous, 2005). Ethics When it comes the Functions of Management, you must condsider which parts may be corrupted by ethical issues. Two areas that maybe prone to be affected  are the Leading and Organizing Funtions. In building a dynamic organization you must find a diverse group of people, with different ethical baskgrouds, to fill the different postions in it. You would also want to get them up to speed with you organizations ethical views. If you take a company like McDonald’s you can find out what they do to ensure this. Now McDonald’s is committed to conducting business ethically and in compliance with the letter and spirit of the law. This commitment is reflected in McDonald’s Values. Inherent in each value is our commitment to be ethical, truthful and dependable and this is reflected through their Standards of Business Conduct, which serves as a guide to making good decisions and conducting business ethically. Each year McDonald’s employees are required to re-certify that they have read and will abide by the standards that McDonalds has set through the Standards of Business Conduct. Employees complete regular training on the Standards, anti-bribery laws, and various other laws, regulations and company-specific policies. McDonald’s and its employees in all countries must comply with the U.S. Foreign Corrupt Practices Act (â€Å"McDonalds: Standards Of Business Conduct For Employees†, n.d.). References Salem, F., Abdullah, M., (2009) McDonalds case study. http://www.scribd.com/doc/16050821/McDonalds-Case-Study McDonalds: Standards of Business Conduct for Employees. (n.d.). Retrieved from http://www.aboutmcdonalds.com/mcd/investors/corporate_governance/codes_of_conduct/standards_of_business_conduct.html Bateman, T. S., & Snell, S. A. (2011). Management: Leading & collaborating in a competitive world (9th ed.). New York, NY: McGraw-Hill Irwin. Anonymous, . (2005, November). Diversity at McDonald’s: A way of life. Nation’s Restaurant News, 1(), 92, 94-95 Tetteh, Vanessa A. (2014, January 1). Diversity in the Workplace. Research Starters, p. 1.

Solve the questions Assignment Example | Topics and Well Written Essays - 750 words

Solve the questions - Assignment Example 2) The user is a critical part of phishing prevention. What are two elements that might give away an attempt to pose as a financial site? One of the two elements is when a user does not use the â€Å"HTTPS† in the URL. This means that the website is not secured. Another way that the website may deemed as fake is when the URL changes. Many phishing scammers attempt to conduct this attack by pasting their customized URL, which may have different ending such as .net. In order to take a preventive action against this type of attack, it is crucial to write the URL on the menu bar as it removes any discrepancy. Another element that it very vital is that the URL might ask for you to upgrade the software. However, this is a deception itself as it tries to run a .exe file. In any notification of running a .exe, this might be a clear example of a fake website. 3) A browser can warn a user of a homeograph attack with a visual cue. Give an example describing a method that still allows the user to browse to a Chinese or Arabic site. Well, this case may be different. Arabic website utilizes right to left text so it may be clear that it’s a homographic attack. However, taking a case of Spanish website versus an American website, the discrepancy is harder to resolve. 4) Based on the reading in the book an attacker (most of the time) must learn about the database in order to attack with SQL injection. How can information be gathered without insider knowledge? SQL injection is a technique that exploits a security vulnerability occurring in the database layer of an application. SQL although is a very useful language, can be very vulnerable against security. By conducting ad hoc queries, such as using a wildcard(*) symbol, hackers can obtain vital SSN or credit card numbers. Even if they acquire certain information, they have programs that can execute queries to utilize many permutations of a function to acquire the right combination of information. 5) Why isnâ€℠¢t input validation always done if it can mitigate the #1 cyber attack vector? Whose â€Å"job† is it? The problem with input validation is the fact that it can be utilized to conduct cyber attacks. Input validation are result of bad programming errors To execute a buffer overflow attack, you merely dump as much data as possible into an input field. The attack is said to be successful when it returns an application error. Cross-site scripting attacks place malicious code, usually JavaScript, in locations where other users see it. Target fields in forms can be addresses, bulletin board comments, etc. 1) Why is DNS considered one of the â€Å"pillar† application layer protocols? DNS is a pillar because all applications depend on DNS to provide authenticated binding between a name and the IP address. DNS also binds a name to unauthenticated IP addresss. Without DNS, SSL and TLS are not established and address authentication services verify the security sessions after the DNS connection. Without DNS< the foundation of networking is not solidified. 2) Briefly describe the process for a DNS query. The first step in a DNS query process is that it requests information. Once the process has begun, the computers searches the local DNS cache to look for the address. If the address is not found, it performs a DNS query. Secondly, it asks the recursive DNS servers to contact ISP’s recursive DNS servers. Since Recursive servers have their own caches, and the information is

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Rainwater Harvesting - Essay Example Furthermore, the tanks have a 15-year warranty and use up-to-date technology to ensure the water is safe for human consumption (JFC n.p.). The availability of different sizes makes the system ideal for areas without water security. The installation process is cost efficient as the tank can be backfilled with pea-gravel instead of backfill. Furthermore, the assembling of the tank can take place on-site, and the assembly instructions provided eliminating the costs of hiring a crane. The Stormsaver provides high-quality rain harvesting systems at competitive prices. It provides its services for domestic and commercial use. Testimonials from users of the system argue that the installation has halved their water bill, and the installation budget is small. According to John Thorne, the Stormsaver System cost  £2,500 and an extra  £5,000 to install (Stormsaver n.p.). The plant reduces domestic consumption as the water covers toilet flushing and sprinkler systems. Furthermore, the company offers free servicing, maintenance and installation, reducing the cost of purchase and

Global health Essay Example | Topics and Well Written Essays - 2000 words

Global health - Essay Example The support and initiative from every country is beneficial as it evaluates the crises of health care and then takes a precautionary measure for diseases to stop them from spreading globally (Global Health Initiative, 2011). In this context, this paper intends to identify the role of philanthropy work such as the role played by Bill Gates through his benevolent activities in health related initiatives. The paper also intends to identify role of such initiatives in the context of existing WHO policy priorities. The challenge for global health is to study the real life cases and try to produce an innovative idea for the solution of the problems for health. The students or leaders or corporate or an individual can participate to overcome challenges against global health (UBN Global Health challenge, 2011). The Global Health Council is a non profit making organization and its mission is to develop better health globally by assisting, the one who works for improvement and progress of global health. The council secures the information required to work effectively. The Global Health Council is the globe’s largest membership association which consists of corporation, NGO’s, academic institution, foundation and government agencies that coordinates for the improvement of the global health (Global Health Council, n.d.). WHO (World Health Organization) is an institution which takes initiatives for the protection of health of the global populace. It is operating since 1948 and there are more than 190 countries as the members of WHO (World Health Organization). Every country has joined WHO to fight against certain threats related to health which may be harmful for other nations as well (World Health Organization in Belarus, n.d.). Philanthropy is the ethical event in response to ‘human problems’. It is essential for free civil society. Philanthropy is love for