Compare and contrast the concept of reception developed in Essay

Compare and contrast the concept of reception developed in contemporary film studies with that of audience and reception - Essay Example But the most short fallen movies are the ones which have culturally specific backbone, as audiences of different location follow different customs and traditions and cannot just accept some other ways over their own. Isaac Newton states that every action has an equal but opposite reaction and this law holds good for many everyday life tasks, some customary and some exclusive ones (Sadler, 1996,p.49). The law of reaction applies to the film studies to a greater extent. Media research has transmuted over the decades into a compound of different researches going on simultaneously. Towards the end of the twentieth century it was largely practiced as plainly researching the media that was quite concordant to content analysis. However, contemporarily audience research has become an integrated part of the subject, and many people refer to it while relating to media research (cited in Glossary of research methods). One inference devised through the contemporary film studies is that, what is famous in one place would not necessarily be popular in other place, that is, the films which are adored at one corner of the world, may not ineluctably get the same appreciation elsewhere. For instance, a film like Speed was among the thirteen most affluent Hollywood movies in Hong Kong in the whole twentieth century that was actually the eight most successful movies in the U.S. in 1994. In contrast, the most popular movie in America in 1994 was Forrest Gump, which was not particularly popular after it traveled across to Asia (cited in untitled document). It is not hard to comprehend rather tempting to look at, that the movie audience around the globe was mesmerized to enjoy the thrills and excitement of Speed and other contemporary Hollywood blockbusters without it being mandatory for them to have some background knowledge or culturally specific insight of the matter! But about Forrest Gump, there were some keen-eyed people in