Effect of Media Violence on Children Essay

1. Executive SummaryPurpose of the Study To identify the most desired groups of customers and the ingest states that can best serve and then re rules its tradeing practices to target them. Particularly when reacting to warring moves everywhere time. Considering the increasingly competitive retail environment described in the competitor moves, these methods are adequate. Major findings This study helped us to establish that merchandizing has potential to increase nightly sale more than 30%. The aspect of a consumer is buy behavior we found that merchandizing is fully capable depart the impulsive buying decision of the customer and it cultivate to increase the awareness related to the product. Further, we set up that merchandizing is helpful tool to expand the customer portfolio.Conclusions The study concluded that merchandizing is a device to enhance the accessibility, Small to the Left, and Large to the Right, At Eye and Hand Level. Merchandizing is sensed as marketing chann el along the different very strong channels like television, and other Medias. Merchandising is helping merchants to finally understand and influence consumer behavior by blending science-based insights about price, promotion and assortment with the artful judgments of experienced merchants that will al shipway be necessary. Recommendations Generally, there are three ways to present product. You can * Shelve it on a table, platform, riser, fixture or wall shelf. * Hang it on a wall bracket, peg hook, hangar, and panel or floor fixture. * Combine shelving and hanging in a multiple presentation. * To be effective, cross-presented merchandise must relate in a logical way, much(prenominal) as Coordinating items that would be used together, such as pasta, sauces pasta cookware and pasta cookbooks * Items that are colour coordinated* A range of products that offer customers prime(prenominal) within a particular category such as cappuccino or espresso coffee-makers and plain or patterne d dinnerware that can be mixed and assureed * Products that offer themed ideas such as baby gifts, stocking stuffers or a fondue story. Cross- trade pays off best when located in prime real estate areas such as * usurp zones along aisles and on end-caps * Focal points -near service areas such as cash desks or fitting rooms2 difficulty Definition3.1 Background of the ProblemThe era of product-centric retail management is giving way to one in which market leaders apply a more strategic, more targeted, more locate approach to communicating a value proposition to their customers. Top-performing retail merchants, realizing they cannot be everything to everybody, are now taking a more consumer-centric approach to merchandising, creating competitive advantages and differentiating themselves in the passing competitive retail industry. Consumer-Centric Merchandising is a way of planning and executing pricing, promotion, assortment and other plans, driven by a deep understanding of cus tomers, consumer hold, and the competitive marketplace vying for attention and wallet share.Consumer-Centric Merchandising is enabled by advanced science that taps into rich data sources and extracts insights that were never before available to support merchandising decision-makers. It enables better decisions in such critical areas as everyday pricing promotion planning merchandising support, timing and depth of markdowns and assortment. It supports tailoring of merchandising to match demand variations across geographies and customer segments and it enables better forecasting. For the leading retailers now putting it into practice, Consumer-Centric Merchandising is also breaking down the walls between marketing and merchandising, creating synergies that drive exceptional, optimistic impact on price image and customer loyalty, sales volume, and the bottom line.Big-box retailers dont gamble. They rely on systems that play to the strengths of efficient supplier and statistical distr ibution networks. They deliver bulk-rate items to a generic customer base, which forces you and other competing retailers to gamble on pricing and promotions to try and keep pace. These levers cant be left to chance. Merchandising, Promotions, repair Pricing, Markdowns, Product Assortment, and Placement are important motivators of the shop experience that can differentiate your store from your competitors in the minds of the consumer.To improve the odds, you need a suite of consumer demand applications as the Aghas super store supply network to take the gamble out of your merchandising strategies. Refers to a detailed understanding of a retailers customers in terms of who they are, what they do in that retailers store, and what they do outside the store. It includes an understanding of what they buy and why. Insights are based on market basket analysis of T-Log data, loyalty card data to analyze identified transactions over time, panel data, and other sources. It permits segmentati on of customers based on lifestyle, shopping behavior, and value.3.2 Statement of the ProblemTo understand the impact of merchandising on followingPeriodic Sales To evaluate whether periodic sale increase or no tangible effect after lunching a merchandising campaign. To analyze changes in impulsive buying behavior of consumer, this is finally a factor to change the periodic sales. Consumers response To assess that how will consumers respond to merchandising. To understand will merchandising support retailer to more accurately predict the resultant role of its own pricing and promotion actions, and to learn when to anticipate a competitive response. 3 Approach to the problem4.3 The seeMethods and ProceduresResearch Design A material or blueprint for conducting the marketing research project. It specifies the details of the surgical procedures necessary for obtaining the culture needed to structure and/or solve marketing research problem. Research design has two major categorie s. I. Exploratory Research Design.II. Conclusive Research Design.Exploratory Research Design One image of research design, which has as its primary accusive the provision of insights into and comprehension of the problem situation confronting the researcher. Conclusive Research Design Research designed to assist the decision maker in determining, evaluating and selecting best word form of action to take in a given situation. It has tho two categories which are as follows. a) Casual Research.b) Descriptive Research.Casual Research A type of conclusive research where the major objective is to obtain evidence regarding cause and effect (casual) relationship.Descriptive Research One type of conclusive research that has as its major objective the description of something, usually market characteristics or functions. Descriptive researches are further divided into two classes.a. Longitudinal Designb. Cross sectional DesignLongitudinal Design One type of research design involving a fi xed sample of population elements that is measured repeatedly on the corresponding variable. The sample remains same over time, thus providing a series of pictures which, when viewed together portray an illustration of the situation and changes that are taking place over time. Cross sectioned Design A type of research design involving the collection of information from any given sample of population elements only once. It is further divided in two groups.* Single Cross Sectional Design* Multiple Cross Sectional DesignSingle Cross Sectional Design A cross sectional design in which one sample of respondents is drawn from the target population and information is obtained from this sample once. Multiple Cross Sectional Design A research design in which there are two or more samples of respondents, and information from each sample is obtained only once. We dupe applied the descriptive research design to conduct the study to estimate the impact of consumer centric merchandising on consu mer response, impulsive buying decision and periodic sales. take There are two major groups of consume methods1. Probability ingest2. Non- Probability SamplingProbability Sampling A sampling procedure in which each element of population has a fixed probabilistic claim of being selected for the sample. The Probability Sampling is further divided into four classes.I. elemental Random Sampling (SRS)II. Systematic Simple Random SamplingIII. Cluster SamplingIV. Stratified SamplingSimple Random Sampling (SRS) A chance sampling proficiency in which each element in the population has known and equal luck of plectrum. Every element is selected independently of every other element and sample is drawn by random procedure from a sampling frame. Systematic Simple Random Sampling A probability sampling technique in which the sample is chosen by selecting a random starting point and than picking every ith element in succession from the sampling frame. Cluster Sampling First, the target po pulation is divided into mutually exclusive and collectively exhaustive subpopulations called clusters. Then, a random sample of clusters is selected based on probability sampling technique such as simple random sampling.For each selected cluster, either all the elements are included in the sample or a sample of elements is drawn probabilistically. A common factor of cluster sampling is area sampling, in which the clusters consist of geographic areas. Stratified Sampling A probability sampling technique that uses a two-step process to cleavage the population into subpopulations, or strata. Elements are selected from each stratum by random procedure. The variables used to partition the population into strata are referred to as stratification variable. The criteria for the selection of these variables consist of homogeneity, heterogeneity and relatedness. Non- Probability Sampling Sampling techniques that do not use chance selection procedures. Rather, they rely on the personal judgm ent of the researcher. The Non-Probability Sampling is further divided into four categories. a) Convenience Samplingb) Judgmental Samplingc) Quota Samplingd) Snowball SamplingConvenience Sampling A non-probability sampling technique that attempts to obtain a sample of convenient elements. The selection of sampling units is left primarily to the researcher. Judgmental Sampling A form of convenience sampling in which the population elements are purposely selected based on the judgment of the researcher. Quota Sampling A non-probability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories or quotas of population of elements. In the second stage, sample elements are selected based on the convenience of judgment.Snowball Sampling A non-probability sampling technique in which an initial group of respondents is selected randomly, Subsequent respondents are selected based on the referrals or information provided by the initial respondents. This process may be carried out in waves by obtaining referrals from referrals. Sampling Method Applied To conduct the study the non-probability sampling technique was applied. In non-probability sampling further quota sampling method has been employed. The reason for selection of quota sampling was depress and odd target population (retail outlets) in Karachi. Sample size of it Total sample of 26 respondents was selected for this study.Thirteen respondents (retail outlets) were selected from each district of Karachi. Data Collection The data was self-collected through a questionnaire of about three pages & a screener of one page the retail outlets those were dealing in FMCG products (who at least had good exposure of merchandising with in last six month). The data was collected by researcher his own-self through face to face interviews. Data Analysis The open ended questions were transformed in to quantitative form through cryptology techniques. Then col lected data was entered in SPSS and analyzed through statistical and inferential tools of SPSS. The data have been presented in tables, and graphs format. With the help of these tables and graphs we have drawn a conclusion followed by a final recommendation in the shape of formal report.